Chloe & Reese Launch New Collection!

This dress is called "Silk Faille Party Dress" and ladies it is available in over 100 rich and fabulous colors for your special wedding event or cocktail soiree! Nice.

chloe & reese Launches Exclusive Bridal-Inspired Collection, Ardour
New Label Offers Thousands of Customized Dress Options Perfect for Brides

and the Bridal Party.

New York, NY. July 21, 2009 - chloe & reese, the ready-to-wear collection, today launched Ardour, an exclusive new bridal-inspired collection under the popular brand. The Ardour Collection was created for brides and bridal parties, in response to their request for modern and sophisticated party dresses that offer versatility in dressing for any wedding occasion. The thousands of customized dress selections can take the bride or her attendants from the engagement party or rehearsal dinner to the wedding.

The Ardour Collection features a range of party frocks, full-length dresses and high-waisted skirts. With a variety of stylish and chic silhouettes; from a flirty one-shoulder silk faille party frock, to elegant floor-length taffeta gowns, sweet silk dresses trimmed in feminine ruffles, to classic strapless sheaths, Ardour's customization will offer something special for every bride, and every budget. Produced in New York City's Garment District, Ardour is available through the company's Manhattan showroom at 888.317.1695.
"We're excited about the debut of Ardour because it speaks to the expansion of the chloe & reese brand to the bridal luxury market," said Annmarie Scotto, chloe & reese and Ardour designer. "Ardour offers unmatched versatility and custom, personalized options -- our unique range of selections available for the bride's special events and her bridal party will be a resource for the modern and sophisticated bride, who appreciates quality, style and customization that reflects her individual wedding aesthetic."

Ardour/2
With the launch of Ardour, shopping for the perfect wedding attire can now be simplified - brides and bridal parties select a dress style, and then choose from the hundreds of luxury fabrications and color options imported from France and Italy. The custom design process for the Ardour Collection complements chloe & reese's international e-commerce custom shoppe, at http://www.chloeandreese.com/. The Ardour Collection will ship worldwide, and the company's Bridal Specialists will work closely with out-of-state and international customers to send swatches, photographs and samples for brides who are unable to visit the Manhattan showroom. For further information, please call 888.317.1695.

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About chloe & reese and Ardour
chloe & reese launched in February 2008, and retails in Saks Fifth Avenue, Bloomingdale's, Henri Bendel, Neiman Marcus, internationally at Harrod's of London, the Joyce Boutiques of Hong Kong and Shanghai and numerous specialty stores around the world. Targeted to the modern glamour girl, the chloe & reese collection offers classic pieces, updated with flirty and feminine details; silk faille party dresses, day-to-evening looks and a variety of separates including high-waisted wool skirts, satin pencil skirts, silk blouses adorned with ruffles, classic wool sheath dresses, pleated wool cashmere day coats and chic, sophisticated evening looks. The design aesthetic emphasizes fitted, feminine silhouettes and luxurious fabrications, most of which the designer imports from France and Italy. chloe & reese launched Ardour, a Bridal-Inspired Collection in July 2009. chloe & reese and Ardour are produced in New York City's Garment Center.

We hope you found this press release beneficial ~ and once again giving you fashion options. We want to thank the wonderful Christina with Chloe & Reese for contacting us to share with our brides, event design enthusiasts as well as our avid party goers!

Warmest wishes and bonjour!

Tres Fabu Event Planning and Design